Understanding the Influence of Corporate Social Responsibility on Brand Management: A Qualitative Analysis

Authors

  • Muhammad Rizal STIE Kasih Bangsa
  • Ngadi Permana STIE Kasih Bangsa
  • Eri Kusnanto STIE Kasih Bangsa

DOI:

https://doi.org/10.70142/jbl.v1i1.1

Keywords:

Online Learning Perception, Indonesian Adolescents, Qualitative Inquiry

Abstract

This qualitative research aims to investigate Indonesian adolescents' perceptions of online learning amid the COVID-19 pandemic. Employing a phenomenological research model, the study delves into the lived experiences and perspectives of adolescents regarding the transition to online education. A purposive sampling technique was utilized to select participants from diverse socioeconomic backgrounds. Data collection involved in-depth interviews and thematic analysis, allowing for a comprehensive understanding of participants' viewpoints. Findings reveal nuanced insights into adolescents' experiences, challenges, and preferences in online learning environments. The study underscores the importance of addressing technological access, pedagogical approaches, and socio-emotional support to enhance the effectiveness of online education for adolescents in Indonesia.

References

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa

Creswell, J. W., & Creswell, J. D. (2017). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). Sage Publications.

Creswell, J. W., & Poth, C. N. (2018). Qualitative Inquiry and Research Design: Choosing Among Five Approaches (4th ed.). Sage Publications.

DiCicco-Bloom, B., & Crabtree, B. F. (2006). The qualitative research interview. Medical Education, 40(4), 314-321. https://doi.org/10.1111/j.1365-2929.2006.02418.x

Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field Methods, 18(1), 59-82. https://doi.org/10.1177/1525822X05279903

Downloads

Published

2024-05-07

How to Cite

Muhammad Rizal, Ngadi Permana, & Eri Kusnanto. (2024). Understanding the Influence of Corporate Social Responsibility on Brand Management: A Qualitative Analysis. Journal of Economic and Leadership, 1(1), 01–11. https://doi.org/10.70142/jbl.v1i1.1

Similar Articles

You may also start an advanced similarity search for this article.